Mairéad Vickers
Store owner

• Contemporary Fashion • Irish & European Design • Personal Styling

Established in 2015, Smock is an independent fashion boutique housing premium quality, Irish & European labels.

Offering an eclectic combination of classic, quirky & chic brands, alongside personalised styling advice from store owner Mairéad, this contemporary boutique is truly original.

Wicklow, Ireland

Mairead has encouraged me to try different styles for over 8 years now. Her approach, help, advice and commitment to the customer is unwavering and rarely seen these days. Smock is a MUST and Mairead is incredible.

Kildare, Ireland

Thank you so much for a really enjoyable, positive & educational shopping experience yesterday. I loved getting to meet you, the chats and taking home all of your fashion advice!!

Dublin, Ireland

I'm wearing my new outfit to work today and I feel like a million dollars!!! Literally have worn Smock to work every day this week - makes the return to school so easy! Thanks for working wonders Mairead. X ❤❤